Task 4 - Research potential regulations issues.

In order to make sure that my advertisement is past by the ASA and is not challenged by OFCOM i had to research into any regulation issue, such as;

• Sexual nature early in the day.
• Criminal behaviour
• Underage drinking
• Strong language
• Any thing that is that misleading
• False advertising 
• Copy right issues, using music that I haven't got permission for

I have investigated the ASA guidelines and i can not see any reason why my advertisement will cause offence. Here below as you can see, i have created an account for the kings of leon website so I could have permission to use one of their songs in my advertisement. 

Task 2 - Storyboard

Shot 1.  In shot one, of the actors in going to be in bed, and the alarm clock is going to off. and the actor is going to wake up in a rush because he is going to be late for work.

Shot 2.  In this shot the actor is gonna wake up shocked because he's going to be late for his work. so he jumps out of bed.

Shot 3. in shot 3 the actor will be rushing to get ready and there will be a clock in the other side of the screen and the sound of a clock ticking will be playing to show that he is racing against time.

Shot 4. In shot 4 the person is all ready and dressed but the actor is going to forget something and that will be his watch.

Shot 5. In shot 5 the person is going to remember that it is his watch that he is forgetting. And will start to panic about it.

Shot 6. In shot 6 the actor is going to be struggling to get the watch on, and it will cause him to be late for work. 

Shot 7. In shot 7 it is a new actor in a new house and he's going to trough all the stages but the watch is going to be a Slapon watch instead of an average one. Here the alarm is going to go off, and the man is going to wake up.

Shot 8.  The man wakes up in shock because he is late as well as the first actor. So its the same process. I will have to get the actor to acted really shocked and worried. 

Shot 9. In this shot the actor is getting ready and is going to be racing against time like in shot 3. 

Shot 10.  The once again like in shot 5 the actor is going to realise that his watch is missing just like in shot 5. 

Shot 11. then the actor will remember he has a slapon watch and will know it would take a second to put on. 

Shot 12. then the watch is going to be put on. 

Shot 13. then the person is going to leave the house and go to work.

Task 2: Idea Generation

Before I came up with my product, there was a lesson before we chose our product we took part in a class talk to come up with some ideas. we made spider diagrams to collect different ideas. I made one and from there I could decide what to have to advertise. We could have done many ideas to come up with the product many people in my class done sketches, notes, plans and proposals etc.

The first step we took was to look at ideas through different sources, such as magazines and newspapers etc. And we gathered different ideas and put them onto a brain storm. thats how i came up with my product Slapon watch. Here is a copy of the brain storm that i created.


I looked at what would be the best product to create an ad about, so I chose a watch and i knew it would be much easier.


here is an advert that inspired me to create a Watch advert; it is a simple advertisement but it is appealing to watch. it is appealing to watch because it is simple and has a calm soundtrack to it.