To successfully evaluate my Advertisement on SLAPON watch I had to first gather audience feedback on my advert. By doing this I created a survey on Survey monkey and wrote up a more detailed required questionnaire, which gave me a better and more detailed account on how well the advert was made in the eye of the public.
The survey monkey allowed me to have a rough idea on what was good about my work and what was poor. The questionnaire was helpful because I got some positive feedback from it, and there was more than just a one word answer. I got many people to take the questionnaire so I can have as many answers as probably.
These were the best methods because I could produce many copies for the questionnaires and also the survey can be taken online, and most people are online in todays society. Also I could have asked people face to face, but that is just a method that consumes time, and the methods above that I used are much more efficient.
What I found about my video from the feedback is that the message was clear to the people that watched it and that it mostly encouraged people to go out and purchase the product. Also that my editing was good, but could be improved, from this comment I can know what to do different if I was going to edit another film or advertisement again. My editing was good, because it made the whole of the advertisement run smoothly and made the different shots link in well together, also the cross dissolves was really good because it put a good effect in the whole advertisement and was a good effect to link shots together as well as not having the effect.
My opinion of the advertisement is that is was well made. however there was continuity era, this was at the end of my advert when my actor stops outside the door, as if he was waiting for me to give him the ok to come in. what should of happened is that the actor should have moved out of the shot to make it more realistic. Also from my audience feedback it says that it shows that the advert clearly is about my product SLAPON watch, and therefore my advert was a success because adverts main purpose is to show the product and make it clear what it is to the public. The music also went well because of the positive feedback, and no one would have changed the music because it went well with the flow of the advertisement.
What I need to improve is that there could of been more of a voice over, because it is quite until the end and it could use with a narrative and a close up shot with the SLAPON watch and some words could be said about it, this is what I am going to do if I am ever going to make another advertisement. I believe that this will make the advert much better to watch and would give out more information about my product. Also I made some scenes brighter so you could easily see whats happening, but i should have for the beginning but it would have gone against what I planned for so I should plan something else for the future. Overall I think my advertisement was a success.
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