Bibliography

http://www.youtube.com/watch?v=p0gJLjiNf_Q - Here is a Rolex advertisement.

http://www.itvmedia.co.uk/advertising-on-itv/cost-of-advertising/regional-price-variations

http://www.hireacamera.com/

http://www.barb.co.uk/

http://www.youtube.com/watch?v=epbrArUH5B4 - This is the Barnardo's advertisement.

http://www.youtube.com/watch?v=3y-cxdruYQc - This is a stereotypical advertisement.

http://www.youtube.com/watch?v=w9J_q2OUzis - This is the specsavers over 60's advertisement.





http://www.youtube.com/watch?v=F_-9QFvhQWo - This is the go compare advertisement.

http://www.youtube.com/watch?v=iYogGlS_aw4 - This is a NSPCC advertisement. 





http://www.youtube.com/watch?v=t0E2C4q4xk4&feature=player_embedded - This is a sexy advert for a deodorant company.

http://www.youtube.com/watch?v=dBZtHAVvslQ - This is a Nike advert that I used.

http://www.youtube.com/watch?v=LqzD7jtaAws - Here is an Asda advertisement. 





http://www.youtube.com/watch?v=FS5f73EHRhA - This is a road safety advert, THINK UK.

http://www.youtube.com/watch?v=r6TzoQM3ajs - This is the open your eyes advertisement on child cruelty. 





http://www.channel4sales.com/advertising - This is the channel 4 advertisement.

Task 7 - Audience Information

Companies and business have to find a way to collect or gather information from the audience to help them create their adverts in a successful way without any problems. There are many research agencies that help companies collect research, these are very helpful and many companies rely on the agencies to carry out the  task which is given to them. Here is one of these agencies;

Broadcaster's Audience Research Board (BARB) 


The Broadcaster's Audience Research Board or BARB is a organisation that provides the official measurement of UK television audiences. It is there job to estimate how many people are watching that particular television show. This includes which channels and programmes are being watched, when they are watched and the type of people who are viewing at any one time. Viewing data is collected second-by-second and delivered on a minute-by-minute basis for channels received within the UK. The channel viewed the longest in a clock minute is attributed the viewing of that minute. Viewing at anything other than normal speed (fast forwarding/rewinding live or recorded content) is not reported. The data is available for reporting nationally and at ITV and BBC regional level. 

To find Television Ratings here is a link that takes you directly to the BARB website where you can view television ratings and find out who is watching it how many etc, this is a very useful website to gain information on this topic;  http://www.barb.co.uk/

Television rating are a very useful for advertisers because it gives you information about what the most popular television shows are.

The Audience measurement Panel

Audience measurement measures how many peaople are in the audience regarding radio stations which is listenership and television shows which is refferd as Viewership. They also measure how many people read newspaper and magazines this is called readershipand also web traffic on websites. Sometimes, the term is used as pertaining to practices which help advertisers and broadcasters predict who is listening to instead of how many are listening. this is call audience reasearch. The cons are that they are more interested in who is watching the programme, for example if someone is being forced to watch something instead them making their own decision by watching what they want, and the pro is how many people are watching it, so basically the quantity of who is watching it.

Task 6 - Sources of information for advertising

I'm going to explain how agencies and clients gather information before starting an advertisement campaign. They mostly do this online because it is all there for them. You can go on useful websites such as how to advertise on channel 4, and ITV media website. On these websites you can plan and buy useful stuff that you will need to advertise, Such as rate cards and advertisers' information packs.

Here is a screen grab of the channel 4 website; As you can on this page, it is the Planning and buying for an advertisement, if you look to the left you can see many useful links on the page that you can use which will be very helpful and reliable. It also gives you a step by step guide on what procedures you need to carry out to get approvals of the advertisement you are going to make. 

This is an example of a rate card from ITV, this is a really important piece of information for advertisers. This is because it shows you how much you have to spend, in order to make a advertisement.

Task 5 - Methods of research

For business that want to broadcast a advert it is very important for them to do research on kind of audience it is going to be shown to. Also they will have to do research on what there competitors are doing because there will be no point advertising a product at a certain price when a rival company is doing the same thing but for a better price. so you will have to understand the market in which the product will compete with. they will have to research the following;
-Competitors - existing products
-Statistical data about audience
-Audience awareness of media product
-Attitudes towards products and service and pattern behaviour

Competitors (existing products) 


Companies need to know what competitors they are facing when they want to advertise there products to the members of the public, because they have to have information that would tell them what their competitors are selling and what prices they are at because if two rival companies advertise the same product and one of them advertise them at a cheaper price then the other one, then one will loose customers because of that price range. so it is vital that they have people working on finding out this information.

Statistical data about audience 


You need to know who your audience are before you start advertising because some adverts are acceptable than others according to who it is being showing to. so there are agencies that do this for businesses, and they rely on them to get useful and successful information.

Audience awareness of media product 


For the product to make profit for the business that is selling it, so in order for that to happen the audience must be aware of it on the market. so there must be a fair amount of the product shown and advertised to the public, this could be advertisement on the television or on billboards across the country. it would cost the company money to do this, but it the profit made from the selling of that particular product could gain more profit which has been a lost so that is a chance business and companies have to make in order to move on and become successful.

Four Main Catergories of research 

• quantitative research - How much research you collect
• qualitative research - The standard of the work you have come up with 
• secondary research - When you collect information from somebody else
• primary research - This is research that you conduct yourself

Benefits of quantitative Research - you will all ways more information than you need this is good because you can mix it up and get the best research combined into one. You can also analyse the research very easily by making surveys and graphs

Downfall of Quantitative Research -  If it is just numbers it would be limit in the quality of the information. 

There are three main types of research you need to do is market research, target audience, and production research. 

Benefits of Qualitative Research - It gives you more information like peoples likes and dislikes and it is more in depth.

Downfall of qualitative Research -  Its takes longer and takes more time to analyse, People can be led by the question and answer with the answer they you want them to give. Therefore it is not 100% accurate. Also people are more likely to do a quantitative survey because it is quick and easy, where as qualitative you have to write a whole answer. 

Benefits of Primary Research - Is research that you know is accurate and is exactly what you want.

Downfall of Primary Research -  Takes a long time to get the information you need. Also because i am one student in a school i can not access many people in the school.

Benefits of Secondary Research- Its quicker to research. Also If i access another company i can get more access to a much broader range of research. 

Downfall of Secondary Research - Might not be reliable and might not be the exact research that i wanted.

Market research 


Market research is when you find out and research what trends are out in the moment in time and what ways other companies are advertising there product, and this type of research is very important to find out how well your product will do in the market.

Target audience 


Target audience research is very important to look into because you have to know how well your product is going to do for that certain type of audience and what is in fashion for that particular audience.

Production research  


Production research is how you will produce your advertisement or product, and what steps you will have to take in order to complete that. Such as thinking about how much budget you are going to be able to spend on equipment you need for example the camera, tripod, actors, location etc.

Task 4 - Regulation in advertising, A.S.A

A.S.A stands for Advertising Standards Authority and is a company that ensure advertisements are legal, decent, honest and truthful by applying by the advertising codes. Every week A.S.A send out signals informing companies and business about the rules and what is acceptable and what is not, and what they are not allowed to broadcast out to the members of the public. A.S.A work includes acting on and investigating complaints and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. One complaint about an advertisement can resolve into an advert being withdrawn because they insure that the adverts must not offend anyone in anyone.

A.S.A cover all types of advertisements, because it is their job to observe and handle any type of complain about that particular advert.  They handle these adverts from the TV, Radio, newspapers, Internet adverts etc.

When A.S.A get a complaint sent to them about an advert being offensive to someone their response is swift and the take the advert off TV and stop it from being broadcasted. It takes only one complaint for the advert to be taken off. Last year A.S.A received 24,214 complaints about 13,074 adverts. the result of this was that over 2,226 adverts where changed and withdrawn.

Here some examples of codes for advertising; 

This first edition of the BCAP Code comes into force on 1 September 2010. It replaces the four previous separate BCAP Codes for broadcast advertising.

This Code applies to all advertisements (including teleshopping, content on self-promotional television channels, television text and interactive television advertisements) and programme sponsorship credits on radio and television services licensed by Ofcom.

A code of practice that applies specifically to non-broadcast advertisements – the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (theCAP Code) – is the responsibility of our Non-broadcast arm. 

Here is the website for more information http://www.cap.org.uk/The-Codes/BCAP-Code.aspx 

Below is an example of a controversial Advert from Pot Noodle, there was many complaints about this advert because the content is inappropriate and the language is is quite derogatory. So this advert was never put on air again.

Not all adverts are Controversial because they are offensive some the ASA have to deal with because they are seemed to be misleading for example the virgin media adverts that used Usain Bolt to advertise really fast broadband was complained about several times by the public because virgin Broadband is not fast so therefore they are misleading the members of the public.