Task 7 - Audience Information

Companies and business have to find a way to collect or gather information from the audience to help them create their adverts in a successful way without any problems. There are many research agencies that help companies collect research, these are very helpful and many companies rely on the agencies to carry out the  task which is given to them. Here is one of these agencies;

Broadcaster's Audience Research Board (BARB) 


The Broadcaster's Audience Research Board or BARB is a organisation that provides the official measurement of UK television audiences. It is there job to estimate how many people are watching that particular television show. This includes which channels and programmes are being watched, when they are watched and the type of people who are viewing at any one time. Viewing data is collected second-by-second and delivered on a minute-by-minute basis for channels received within the UK. The channel viewed the longest in a clock minute is attributed the viewing of that minute. Viewing at anything other than normal speed (fast forwarding/rewinding live or recorded content) is not reported. The data is available for reporting nationally and at ITV and BBC regional level. 

To find Television Ratings here is a link that takes you directly to the BARB website where you can view television ratings and find out who is watching it how many etc, this is a very useful website to gain information on this topic;  http://www.barb.co.uk/

Television rating are a very useful for advertisers because it gives you information about what the most popular television shows are.

The Audience measurement Panel

Audience measurement measures how many peaople are in the audience regarding radio stations which is listenership and television shows which is refferd as Viewership. They also measure how many people read newspaper and magazines this is called readershipand also web traffic on websites. Sometimes, the term is used as pertaining to practices which help advertisers and broadcasters predict who is listening to instead of how many are listening. this is call audience reasearch. The cons are that they are more interested in who is watching the programme, for example if someone is being forced to watch something instead them making their own decision by watching what they want, and the pro is how many people are watching it, so basically the quantity of who is watching it.