Task 6 - Sources of information for advertising

I'm going to explain how agencies and clients gather information before starting an advertisement campaign. They mostly do this online because it is all there for them. You can go on useful websites such as how to advertise on channel 4, and ITV media website. On these websites you can plan and buy useful stuff that you will need to advertise, Such as rate cards and advertisers' information packs.

Here is a screen grab of the channel 4 website; As you can on this page, it is the Planning and buying for an advertisement, if you look to the left you can see many useful links on the page that you can use which will be very helpful and reliable. It also gives you a step by step guide on what procedures you need to carry out to get approvals of the advertisement you are going to make. 

This is an example of a rate card from ITV, this is a really important piece of information for advertisers. This is because it shows you how much you have to spend, in order to make a advertisement.