Task 5 - Methods of research

For business that want to broadcast a advert it is very important for them to do research on kind of audience it is going to be shown to. Also they will have to do research on what there competitors are doing because there will be no point advertising a product at a certain price when a rival company is doing the same thing but for a better price. so you will have to understand the market in which the product will compete with. they will have to research the following;
-Competitors - existing products
-Statistical data about audience
-Audience awareness of media product
-Attitudes towards products and service and pattern behaviour

Competitors (existing products) 


Companies need to know what competitors they are facing when they want to advertise there products to the members of the public, because they have to have information that would tell them what their competitors are selling and what prices they are at because if two rival companies advertise the same product and one of them advertise them at a cheaper price then the other one, then one will loose customers because of that price range. so it is vital that they have people working on finding out this information.

Statistical data about audience 


You need to know who your audience are before you start advertising because some adverts are acceptable than others according to who it is being showing to. so there are agencies that do this for businesses, and they rely on them to get useful and successful information.

Audience awareness of media product 


For the product to make profit for the business that is selling it, so in order for that to happen the audience must be aware of it on the market. so there must be a fair amount of the product shown and advertised to the public, this could be advertisement on the television or on billboards across the country. it would cost the company money to do this, but it the profit made from the selling of that particular product could gain more profit which has been a lost so that is a chance business and companies have to make in order to move on and become successful.

Four Main Catergories of research 

• quantitative research - How much research you collect
• qualitative research - The standard of the work you have come up with 
• secondary research - When you collect information from somebody else
• primary research - This is research that you conduct yourself

Benefits of quantitative Research - you will all ways more information than you need this is good because you can mix it up and get the best research combined into one. You can also analyse the research very easily by making surveys and graphs

Downfall of Quantitative Research -  If it is just numbers it would be limit in the quality of the information. 

There are three main types of research you need to do is market research, target audience, and production research. 

Benefits of Qualitative Research - It gives you more information like peoples likes and dislikes and it is more in depth.

Downfall of qualitative Research -  Its takes longer and takes more time to analyse, People can be led by the question and answer with the answer they you want them to give. Therefore it is not 100% accurate. Also people are more likely to do a quantitative survey because it is quick and easy, where as qualitative you have to write a whole answer. 

Benefits of Primary Research - Is research that you know is accurate and is exactly what you want.

Downfall of Primary Research -  Takes a long time to get the information you need. Also because i am one student in a school i can not access many people in the school.

Benefits of Secondary Research- Its quicker to research. Also If i access another company i can get more access to a much broader range of research. 

Downfall of Secondary Research - Might not be reliable and might not be the exact research that i wanted.

Market research 


Market research is when you find out and research what trends are out in the moment in time and what ways other companies are advertising there product, and this type of research is very important to find out how well your product will do in the market.

Target audience 


Target audience research is very important to look into because you have to know how well your product is going to do for that certain type of audience and what is in fashion for that particular audience.

Production research  


Production research is how you will produce your advertisement or product, and what steps you will have to take in order to complete that. Such as thinking about how much budget you are going to be able to spend on equipment you need for example the camera, tripod, actors, location etc.