Task 1 - Forms Of Advertising

1. There are many types of formats for advertising; Here are a list and information about that form;

- Consumer advertising - This is a mass media tool bought by a manufacturer to persuade consumers to buy a product. 

- Public broadcast advertising - This is also a mass media tool but it is bought by the government to inform the public about health and welfare issues, e.g: non smoking adverts, 999 adverts, aids adverts. 

-Charity Advertising - This is also mass media but there is no concrete product. Charities rely on donations from the public to help fund their work. Their adverts are designed to get the masses to give money to help. In an increasingly product led/corporate society this is becoming more and more Challenging for the charities. Here is one example of many charity adverts;