Advertising: Brand identity

A brand is not a product, a brand is the umbrella name under which many products are marketed.A brand may even be a company name, for example Coca cola, nestle,nescafe, adidas, kellog's, Andrex and kleenex, all of these are examples of brands.

- Some of these examples are brands; 
Nescafe is not, nescafe is owned by nestle nut nescafe is a brand all on its own because it is a name under which many products marketed. Here are some examples of Nescafe gold blend, nescafe cafe noir, nescafe blend 37, Nescafe cap Colombe. All of these have become very popular and have made a lot of profit.

An example of a major brand is Coca Cola. they have launch many of there types of products and they have become very profitable because of their reputation many people purchased so it is important that they become a major brand.