Task 2 - Persuasive Devices in Advertising

Many companies use different persuasive tools to promote their products to the members of the public watching television, they use tools such as humour, shock, repetition + memorable slogan, stereotypes, and intertextuality. here i am going to give an example for each one and a definition explaining what each one means;

Humour - Companies use Humour in their adverts because it makes the advert rememberable and makes people who are watching it laugh so there fore it is an very good effect to use. Many adverts have humour in them because it would make the members of the public think about it and make them buy the product which they are trying to promote. here is an example of a advert with humour in it;






Shock- many companies such as charities use shock in order to shock the members of the public who watch the advert. they do this in order to get the publics mind thinking and feeling sorry for who is in the advert and what is happening in it. here is an example of a company using shock in their advertisement.





Sex - sex is a very effect thing to put in adverts, because when people see beautiful people using a certain product this might lure them into buying the product. this is because some people might think that they might be glamorous if they use this type of product. here is an example of a company using sex in their advertisement;




Repetition (memorable slogan) -  Repetition is when an advert repeats its self, this could be the slogan being repeated or simple the advert in the same break. this is effective because it means you've seen it more than once and are more likely to remember the advert. here is an example of an advert using the Repetition tool;




Stereotypes - companies use stereotypes in their advertisement for humour or if the product is aimed at a certain type of audience. it is a very effect way of advertising because there are many different types of stereotypes. Here is a bad advertisement that company have made, which is typically stereotyping a gender, race or style.



intertextuality -  this is using other texts to create or add immediate meaning to an advertisement is a useful device for adverts because it uses a text that the audience is already familiar with and so will be memorable and if the audience already like the text thats being referred to they may have a positive reaction to the advert. for example Specsavers use intertextuality a lot in their adverts and have used lots of famous children programmes such as Thunderbirds, Mr Men and as show in the video below, Postman Pat;