Every advert broadcasted is very carefully edited and created in a way which would make the public remember what they are advertising. They choose different settings and persuasive tools such as humour and shock etc. Here below is a advert which i am going to analyse
Cinematography
There are many different camera angles in this advertisement, there are many close ups and mid shot and P.O.V (point of view) shots. Close up angles are effective because you can see the facial expressions of the girl and you can see her pain and you can imagine what she is going through because of that close up. Mid-shots lets us see the surroundings around the girl and this lets us know what setting she’s in and what is going on. The director uses high angle shots on the girl to make her look weak and helpless.
Editing
In this advertisement you show the steps that the girl went through, and this is a good way to show the audience her story in a matter of seconds, and when things get good, the scenes goes back to the very first one, to give a sense that its all going back to normal for the girl, and this is a very good form of editing to get the message across to the audience.
Mise-en-scene
The advert is set in a sub urban area because of the buildings and the lights and trains etc. You can see that when the girl gets taken to home, that it is a dirty and grubby place, and makes you feel sorry for the girl because of what she is going through and what you are seeing.
Sound
This advert uses music that goes with what is going on in the advert, it creates a smooth feeling and makes the audience feel and understand what the girl is going through. You can hear that as the girl gets help the music changes into a kind of relief feeling that everything is going well, because the music gets louder.
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