Task 3 - Moving image code and conventions

Every advert broadcasted is very carefully edited and created in a way which would make the public remember what they are advertising. They choose different settings and persuasive tools such as humour and shock etc. Here below is a advert which i am going to analyse





Cinematography
There are many different camera angles in this advertisement, there are many close ups and mid shot and P.O.V (point of view) shots. Close up angles are effective because you can see the facial expressions of the girl and you can see her pain and you can imagine what she is going through because of that close up. Mid-shots lets us see the surroundings around the girl and this lets us know what setting she’s in and what is going on. The director uses high angle shots on the girl to make her look weak and helpless.

Editing 
In this advertisement you show the steps that the girl went through, and this is a good way to show the audience her story in a matter of seconds, and when things get good, the scenes goes back to the very first one, to give a sense that its all going back to normal for the girl, and this is a very good form of editing to get the message across to the audience.

Mise-en-scene

The advert is set in a sub urban area because of the buildings and the lights and trains etc. You can see that when the girl gets taken to home, that it is a dirty and grubby place, and makes you feel sorry for the girl because of what she is going through and what you are seeing.


Sound
This advert uses music that goes with what is going on in the advert, it creates a smooth feeling and makes the audience feel and understand what the girl is going through. You can hear that as the girl gets help the music changes into a kind of relief feeling that everything is going well, because the music gets louder.

Task 2 - Persuasive Devices in Advertising

Many companies use different persuasive tools to promote their products to the members of the public watching television, they use tools such as humour, shock, repetition + memorable slogan, stereotypes, and intertextuality. here i am going to give an example for each one and a definition explaining what each one means;

Humour - Companies use Humour in their adverts because it makes the advert rememberable and makes people who are watching it laugh so there fore it is an very good effect to use. Many adverts have humour in them because it would make the members of the public think about it and make them buy the product which they are trying to promote. here is an example of a advert with humour in it;






Shock- many companies such as charities use shock in order to shock the members of the public who watch the advert. they do this in order to get the publics mind thinking and feeling sorry for who is in the advert and what is happening in it. here is an example of a company using shock in their advertisement.





Sex - sex is a very effect thing to put in adverts, because when people see beautiful people using a certain product this might lure them into buying the product. this is because some people might think that they might be glamorous if they use this type of product. here is an example of a company using sex in their advertisement;




Repetition (memorable slogan) -  Repetition is when an advert repeats its self, this could be the slogan being repeated or simple the advert in the same break. this is effective because it means you've seen it more than once and are more likely to remember the advert. here is an example of an advert using the Repetition tool;




Stereotypes - companies use stereotypes in their advertisement for humour or if the product is aimed at a certain type of audience. it is a very effect way of advertising because there are many different types of stereotypes. Here is a bad advertisement that company have made, which is typically stereotyping a gender, race or style.



intertextuality -  this is using other texts to create or add immediate meaning to an advertisement is a useful device for adverts because it uses a text that the audience is already familiar with and so will be memorable and if the audience already like the text thats being referred to they may have a positive reaction to the advert. for example Specsavers use intertextuality a lot in their adverts and have used lots of famous children programmes such as Thunderbirds, Mr Men and as show in the video below, Postman Pat;

Nike's advertising methods

Brand identity ( billy barnard)

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Here is one of their modern adverts for football. 

Advertising: Brand identity

A brand is not a product, a brand is the umbrella name under which many products are marketed.A brand may even be a company name, for example Coca cola, nestle,nescafe, adidas, kellog's, Andrex and kleenex, all of these are examples of brands.

- Some of these examples are brands; 
Nescafe is not, nescafe is owned by nestle nut nescafe is a brand all on its own because it is a name under which many products marketed. Here are some examples of Nescafe gold blend, nescafe cafe noir, nescafe blend 37, Nescafe cap Colombe. All of these have become very popular and have made a lot of profit.

An example of a major brand is Coca Cola. they have launch many of there types of products and they have become very profitable because of their reputation many people purchased so it is important that they become a major brand.

Task 2 - Form and Style

Form and Style 


Narrative Structure - A narrative is a name for story. Just as narrative theories apply to films and Tv Shows, they also apply to adverts to make them be more appealing. Tv advertisers main goal is to convince consumers to buy products and in doing so they apply a narrative structure to the advertisement. Here is an example of an advertisement with a narrative structure;

Linear Narrative structures- where we are presented with a version events as they happened with the beginning, middle and the end in the 'correct' order.

Non - linear narrative - where the story is presented not in the correct order, so the middle, beginning and end are all mixed up, many adverts have done this. Flashbacks can be used as an example for Non linear.

Anti Realist narrative -  Anti realist narrative are things that are not real, for example vampires, aliens etc. This is a good form of advertising because they are often silly and strange so therefore they stick in the audiences mind. For example the oasis advert below is an example of a surreal anti realist narrative as a giant duck is invading the city.




Realist narrative - realist narrative is an advert that uses a real life storyline, Like a mum washing the dishes, cleaning the house. This is something the audiences can recognise it and relate to it. This is a good form of advertising because the audience can imagine themselves using the product in a familiar situation, so it would feel like that product would fit into their lives really well. For example in the video below; Here is a Vanish advert which is using the product in a typical home situation.

Series advertising this is where all adverts are linked up with each other, basically they have a story line. For the B.T adverts featuring the Characters Adam and Jane. This is a good form of advertising because over a series of two of three connected adverts the target audience starts to become familiar with the characters and their story. Creating interesting characters makes the advertising campaign more memorable, so the audience is more than likely to remember the advert. In the clip below you can see an example of the BT series Adam and Jane which was a long running of series adverts in which the audience also had a chance to vote online into what happens to Adam and Jane. The series was like a mini soap opera, and created lots of interest from the public.

Task 1 - Forms Of Advertising

1. There are many types of formats for advertising; Here are a list and information about that form;

- Consumer advertising - This is a mass media tool bought by a manufacturer to persuade consumers to buy a product. 

- Public broadcast advertising - This is also a mass media tool but it is bought by the government to inform the public about health and welfare issues, e.g: non smoking adverts, 999 adverts, aids adverts. 

-Charity Advertising - This is also mass media but there is no concrete product. Charities rely on donations from the public to help fund their work. Their adverts are designed to get the masses to give money to help. In an increasingly product led/corporate society this is becoming more and more Challenging for the charities. Here is one example of many charity adverts;