Task 1 - Survey results

For my Slapon watch I carried out a survey to help me find out what my audience would want and what they would prefer for my product. I asked people to fill out a survey about my product online and this helped me to find out who my product audience would be good for. here are the results;

For my first question I ask the general public if they wear watches, half of them said that they wear watches somtimes, 42.9% said that they do and 7.1% said that they do not wear watches. Here is a screen print of the results for that question; as you can see my survey was successful and i got the results i was hoping to get, and i found out that most people wear watches so my product could do well in the market.

For the next question i ask in the survey what colour would you prefer your watch to be, and most poeple who took part in this survey said black. So black is the most popular colour, and so i am going to take into consideration that Black would do more well than other colours. the second best colour was Blue and then white and purple. here is a print screen of that question and the results.





I then asked the public if they would purchase my Slapon watch, and 78.6% said that they would and 21.4% said that they wouldent. this is a good result for me to have because it shows that most of the public would probley purchase my product and it shows that it is a good design and would do well. it is a picture of the question and the percentage of the results;


For my fourth question i asked what age group does the public rekon it will sell good to? and most of the general public answered that the age group 10-15 would most probley go well with the design. The next age group was 15-20, so the design is going ot be for both, which i think plain colours will do well for both age groups. Here is the questions with the results;





For my fith question I asked the public on my survey how often do they purchase watched and the majority (over half) said not often and some said sometimes. This is a good results because it lets me know how often they buy watches. here is the question with the results.



My sixth question was the most important for me , as it asked the public if a television advertisement about a watch what influence them to go out and purchase the watch. and over half of the people that took part in it said sometimes and the rest chose not very often. i need to know this information because i am going to create a advertisement about my results and i am happy with the results i got. Here is the results from the survey that i got.

For my final question on the survey i asked the public the one of the most important questions, which was what price they thought would be acceptable to purchase the Slapon Watch at.  i was very pleased with the results. Here were some of their answers.

Task 1 - Slapon watch Survey

In order to find out more about my target audience and make sure i make the right advert for my product i have written a survey, please click on the link below to take it.


Click here to take survey

Bibliography

http://www.youtube.com/watch?v=p0gJLjiNf_Q - Here is a Rolex advertisement.

http://www.itvmedia.co.uk/advertising-on-itv/cost-of-advertising/regional-price-variations

http://www.hireacamera.com/

http://www.barb.co.uk/

http://www.youtube.com/watch?v=epbrArUH5B4 - This is the Barnardo's advertisement.

http://www.youtube.com/watch?v=3y-cxdruYQc - This is a stereotypical advertisement.

http://www.youtube.com/watch?v=w9J_q2OUzis - This is the specsavers over 60's advertisement.





http://www.youtube.com/watch?v=F_-9QFvhQWo - This is the go compare advertisement.

http://www.youtube.com/watch?v=iYogGlS_aw4 - This is a NSPCC advertisement. 





http://www.youtube.com/watch?v=t0E2C4q4xk4&feature=player_embedded - This is a sexy advert for a deodorant company.

http://www.youtube.com/watch?v=dBZtHAVvslQ - This is a Nike advert that I used.

http://www.youtube.com/watch?v=LqzD7jtaAws - Here is an Asda advertisement. 





http://www.youtube.com/watch?v=FS5f73EHRhA - This is a road safety advert, THINK UK.

http://www.youtube.com/watch?v=r6TzoQM3ajs - This is the open your eyes advertisement on child cruelty. 





http://www.channel4sales.com/advertising - This is the channel 4 advertisement.

Task 7 - Audience Information

Companies and business have to find a way to collect or gather information from the audience to help them create their adverts in a successful way without any problems. There are many research agencies that help companies collect research, these are very helpful and many companies rely on the agencies to carry out the  task which is given to them. Here is one of these agencies;

Broadcaster's Audience Research Board (BARB) 


The Broadcaster's Audience Research Board or BARB is a organisation that provides the official measurement of UK television audiences. It is there job to estimate how many people are watching that particular television show. This includes which channels and programmes are being watched, when they are watched and the type of people who are viewing at any one time. Viewing data is collected second-by-second and delivered on a minute-by-minute basis for channels received within the UK. The channel viewed the longest in a clock minute is attributed the viewing of that minute. Viewing at anything other than normal speed (fast forwarding/rewinding live or recorded content) is not reported. The data is available for reporting nationally and at ITV and BBC regional level. 

To find Television Ratings here is a link that takes you directly to the BARB website where you can view television ratings and find out who is watching it how many etc, this is a very useful website to gain information on this topic;  http://www.barb.co.uk/

Television rating are a very useful for advertisers because it gives you information about what the most popular television shows are.

The Audience measurement Panel

Audience measurement measures how many peaople are in the audience regarding radio stations which is listenership and television shows which is refferd as Viewership. They also measure how many people read newspaper and magazines this is called readershipand also web traffic on websites. Sometimes, the term is used as pertaining to practices which help advertisers and broadcasters predict who is listening to instead of how many are listening. this is call audience reasearch. The cons are that they are more interested in who is watching the programme, for example if someone is being forced to watch something instead them making their own decision by watching what they want, and the pro is how many people are watching it, so basically the quantity of who is watching it.

Task 6 - Sources of information for advertising

I'm going to explain how agencies and clients gather information before starting an advertisement campaign. They mostly do this online because it is all there for them. You can go on useful websites such as how to advertise on channel 4, and ITV media website. On these websites you can plan and buy useful stuff that you will need to advertise, Such as rate cards and advertisers' information packs.

Here is a screen grab of the channel 4 website; As you can on this page, it is the Planning and buying for an advertisement, if you look to the left you can see many useful links on the page that you can use which will be very helpful and reliable. It also gives you a step by step guide on what procedures you need to carry out to get approvals of the advertisement you are going to make. 

This is an example of a rate card from ITV, this is a really important piece of information for advertisers. This is because it shows you how much you have to spend, in order to make a advertisement.

Task 5 - Methods of research

For business that want to broadcast a advert it is very important for them to do research on kind of audience it is going to be shown to. Also they will have to do research on what there competitors are doing because there will be no point advertising a product at a certain price when a rival company is doing the same thing but for a better price. so you will have to understand the market in which the product will compete with. they will have to research the following;
-Competitors - existing products
-Statistical data about audience
-Audience awareness of media product
-Attitudes towards products and service and pattern behaviour

Competitors (existing products) 


Companies need to know what competitors they are facing when they want to advertise there products to the members of the public, because they have to have information that would tell them what their competitors are selling and what prices they are at because if two rival companies advertise the same product and one of them advertise them at a cheaper price then the other one, then one will loose customers because of that price range. so it is vital that they have people working on finding out this information.

Statistical data about audience 


You need to know who your audience are before you start advertising because some adverts are acceptable than others according to who it is being showing to. so there are agencies that do this for businesses, and they rely on them to get useful and successful information.

Audience awareness of media product 


For the product to make profit for the business that is selling it, so in order for that to happen the audience must be aware of it on the market. so there must be a fair amount of the product shown and advertised to the public, this could be advertisement on the television or on billboards across the country. it would cost the company money to do this, but it the profit made from the selling of that particular product could gain more profit which has been a lost so that is a chance business and companies have to make in order to move on and become successful.

Four Main Catergories of research 

• quantitative research - How much research you collect
• qualitative research - The standard of the work you have come up with 
• secondary research - When you collect information from somebody else
• primary research - This is research that you conduct yourself

Benefits of quantitative Research - you will all ways more information than you need this is good because you can mix it up and get the best research combined into one. You can also analyse the research very easily by making surveys and graphs

Downfall of Quantitative Research -  If it is just numbers it would be limit in the quality of the information. 

There are three main types of research you need to do is market research, target audience, and production research. 

Benefits of Qualitative Research - It gives you more information like peoples likes and dislikes and it is more in depth.

Downfall of qualitative Research -  Its takes longer and takes more time to analyse, People can be led by the question and answer with the answer they you want them to give. Therefore it is not 100% accurate. Also people are more likely to do a quantitative survey because it is quick and easy, where as qualitative you have to write a whole answer. 

Benefits of Primary Research - Is research that you know is accurate and is exactly what you want.

Downfall of Primary Research -  Takes a long time to get the information you need. Also because i am one student in a school i can not access many people in the school.

Benefits of Secondary Research- Its quicker to research. Also If i access another company i can get more access to a much broader range of research. 

Downfall of Secondary Research - Might not be reliable and might not be the exact research that i wanted.

Market research 


Market research is when you find out and research what trends are out in the moment in time and what ways other companies are advertising there product, and this type of research is very important to find out how well your product will do in the market.

Target audience 


Target audience research is very important to look into because you have to know how well your product is going to do for that certain type of audience and what is in fashion for that particular audience.

Production research  


Production research is how you will produce your advertisement or product, and what steps you will have to take in order to complete that. Such as thinking about how much budget you are going to be able to spend on equipment you need for example the camera, tripod, actors, location etc.

Task 4 - Regulation in advertising, A.S.A

A.S.A stands for Advertising Standards Authority and is a company that ensure advertisements are legal, decent, honest and truthful by applying by the advertising codes. Every week A.S.A send out signals informing companies and business about the rules and what is acceptable and what is not, and what they are not allowed to broadcast out to the members of the public. A.S.A work includes acting on and investigating complaints and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. One complaint about an advertisement can resolve into an advert being withdrawn because they insure that the adverts must not offend anyone in anyone.

A.S.A cover all types of advertisements, because it is their job to observe and handle any type of complain about that particular advert.  They handle these adverts from the TV, Radio, newspapers, Internet adverts etc.

When A.S.A get a complaint sent to them about an advert being offensive to someone their response is swift and the take the advert off TV and stop it from being broadcasted. It takes only one complaint for the advert to be taken off. Last year A.S.A received 24,214 complaints about 13,074 adverts. the result of this was that over 2,226 adverts where changed and withdrawn.

Here some examples of codes for advertising; 

This first edition of the BCAP Code comes into force on 1 September 2010. It replaces the four previous separate BCAP Codes for broadcast advertising.

This Code applies to all advertisements (including teleshopping, content on self-promotional television channels, television text and interactive television advertisements) and programme sponsorship credits on radio and television services licensed by Ofcom.

A code of practice that applies specifically to non-broadcast advertisements – the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (theCAP Code) – is the responsibility of our Non-broadcast arm. 

Here is the website for more information http://www.cap.org.uk/The-Codes/BCAP-Code.aspx 

Below is an example of a controversial Advert from Pot Noodle, there was many complaints about this advert because the content is inappropriate and the language is is quite derogatory. So this advert was never put on air again.

Not all adverts are Controversial because they are offensive some the ASA have to deal with because they are seemed to be misleading for example the virgin media adverts that used Usain Bolt to advertise really fast broadband was complained about several times by the public because virgin Broadband is not fast so therefore they are misleading the members of the public.

Task 3 - Moving image code and conventions

Every advert broadcasted is very carefully edited and created in a way which would make the public remember what they are advertising. They choose different settings and persuasive tools such as humour and shock etc. Here below is a advert which i am going to analyse





Cinematography
There are many different camera angles in this advertisement, there are many close ups and mid shot and P.O.V (point of view) shots. Close up angles are effective because you can see the facial expressions of the girl and you can see her pain and you can imagine what she is going through because of that close up. Mid-shots lets us see the surroundings around the girl and this lets us know what setting she’s in and what is going on. The director uses high angle shots on the girl to make her look weak and helpless.

Editing 
In this advertisement you show the steps that the girl went through, and this is a good way to show the audience her story in a matter of seconds, and when things get good, the scenes goes back to the very first one, to give a sense that its all going back to normal for the girl, and this is a very good form of editing to get the message across to the audience.

Mise-en-scene

The advert is set in a sub urban area because of the buildings and the lights and trains etc. You can see that when the girl gets taken to home, that it is a dirty and grubby place, and makes you feel sorry for the girl because of what she is going through and what you are seeing.


Sound
This advert uses music that goes with what is going on in the advert, it creates a smooth feeling and makes the audience feel and understand what the girl is going through. You can hear that as the girl gets help the music changes into a kind of relief feeling that everything is going well, because the music gets louder.

Task 2 - Persuasive Devices in Advertising

Many companies use different persuasive tools to promote their products to the members of the public watching television, they use tools such as humour, shock, repetition + memorable slogan, stereotypes, and intertextuality. here i am going to give an example for each one and a definition explaining what each one means;

Humour - Companies use Humour in their adverts because it makes the advert rememberable and makes people who are watching it laugh so there fore it is an very good effect to use. Many adverts have humour in them because it would make the members of the public think about it and make them buy the product which they are trying to promote. here is an example of a advert with humour in it;






Shock- many companies such as charities use shock in order to shock the members of the public who watch the advert. they do this in order to get the publics mind thinking and feeling sorry for who is in the advert and what is happening in it. here is an example of a company using shock in their advertisement.





Sex - sex is a very effect thing to put in adverts, because when people see beautiful people using a certain product this might lure them into buying the product. this is because some people might think that they might be glamorous if they use this type of product. here is an example of a company using sex in their advertisement;




Repetition (memorable slogan) -  Repetition is when an advert repeats its self, this could be the slogan being repeated or simple the advert in the same break. this is effective because it means you've seen it more than once and are more likely to remember the advert. here is an example of an advert using the Repetition tool;




Stereotypes - companies use stereotypes in their advertisement for humour or if the product is aimed at a certain type of audience. it is a very effect way of advertising because there are many different types of stereotypes. Here is a bad advertisement that company have made, which is typically stereotyping a gender, race or style.



intertextuality -  this is using other texts to create or add immediate meaning to an advertisement is a useful device for adverts because it uses a text that the audience is already familiar with and so will be memorable and if the audience already like the text thats being referred to they may have a positive reaction to the advert. for example Specsavers use intertextuality a lot in their adverts and have used lots of famous children programmes such as Thunderbirds, Mr Men and as show in the video below, Postman Pat;

Nike's advertising methods

Brand identity ( billy barnard)

View more presentations from KingBilly1

Here is one of their modern adverts for football. 

Advertising: Brand identity

A brand is not a product, a brand is the umbrella name under which many products are marketed.A brand may even be a company name, for example Coca cola, nestle,nescafe, adidas, kellog's, Andrex and kleenex, all of these are examples of brands.

- Some of these examples are brands; 
Nescafe is not, nescafe is owned by nestle nut nescafe is a brand all on its own because it is a name under which many products marketed. Here are some examples of Nescafe gold blend, nescafe cafe noir, nescafe blend 37, Nescafe cap Colombe. All of these have become very popular and have made a lot of profit.

An example of a major brand is Coca Cola. they have launch many of there types of products and they have become very profitable because of their reputation many people purchased so it is important that they become a major brand.

Task 2 - Form and Style

Form and Style 


Narrative Structure - A narrative is a name for story. Just as narrative theories apply to films and Tv Shows, they also apply to adverts to make them be more appealing. Tv advertisers main goal is to convince consumers to buy products and in doing so they apply a narrative structure to the advertisement. Here is an example of an advertisement with a narrative structure;

Linear Narrative structures- where we are presented with a version events as they happened with the beginning, middle and the end in the 'correct' order.

Non - linear narrative - where the story is presented not in the correct order, so the middle, beginning and end are all mixed up, many adverts have done this. Flashbacks can be used as an example for Non linear.

Anti Realist narrative -  Anti realist narrative are things that are not real, for example vampires, aliens etc. This is a good form of advertising because they are often silly and strange so therefore they stick in the audiences mind. For example the oasis advert below is an example of a surreal anti realist narrative as a giant duck is invading the city.




Realist narrative - realist narrative is an advert that uses a real life storyline, Like a mum washing the dishes, cleaning the house. This is something the audiences can recognise it and relate to it. This is a good form of advertising because the audience can imagine themselves using the product in a familiar situation, so it would feel like that product would fit into their lives really well. For example in the video below; Here is a Vanish advert which is using the product in a typical home situation.

Series advertising this is where all adverts are linked up with each other, basically they have a story line. For the B.T adverts featuring the Characters Adam and Jane. This is a good form of advertising because over a series of two of three connected adverts the target audience starts to become familiar with the characters and their story. Creating interesting characters makes the advertising campaign more memorable, so the audience is more than likely to remember the advert. In the clip below you can see an example of the BT series Adam and Jane which was a long running of series adverts in which the audience also had a chance to vote online into what happens to Adam and Jane. The series was like a mini soap opera, and created lots of interest from the public.

Task 1 - Forms Of Advertising

1. There are many types of formats for advertising; Here are a list and information about that form;

- Consumer advertising - This is a mass media tool bought by a manufacturer to persuade consumers to buy a product. 

- Public broadcast advertising - This is also a mass media tool but it is bought by the government to inform the public about health and welfare issues, e.g: non smoking adverts, 999 adverts, aids adverts. 

-Charity Advertising - This is also mass media but there is no concrete product. Charities rely on donations from the public to help fund their work. Their adverts are designed to get the masses to give money to help. In an increasingly product led/corporate society this is becoming more and more Challenging for the charities. Here is one example of many charity adverts; 

Welcome to an introduction to advertising. This blog has been designed to tell you everything you need to know to be successful in the world of advertising !
This blog will provide you details of;

1. Different formats of advertising
2. Different Purposes of advertising
3. Examples of effective/ineffective advertising campaigns
4. Examples of controversial advertising campaigns
5. Different styles of television advertisements
6. How television adverts are researched and designed
7. How television adverts are produced
8. Common Codes and Conventions
9. How advertising is regulated 

Welcome to my introduction to advertising Blog